The Next Big Disruptor? Rumble to Launch Non-Custodial Wallet and Take on Coinbase

Rumble, the video-sharing platform known for backing alternative media voices , is set to make waves in the Bitcoin ecosystem with the launch of its non-custodial wallet in 3rd quarter of 2025, positioning itself as a serious challenger to Coinbase’s dominant grip on the crypto retail market. Unlike Coinbase, which operates under a custodial model—holding users’ private keys and thereby control over their assets—Rumble’s new wallet will empower users with full ownership, eliminating third-party risk and aligning with the original ethos of Bitcoin decentralization. This launch comes at a time when regulatory scrutiny is intensifying against centralized exchanges (CEXs), and user demand for self-sovereignty is at an all-time high. By offering a seamless user experience paired with advanced security features like multi-signature support and hardware wallet integration, Rumble aims to bridge the gap between hardcore crypto enthusiasts and mainstream users wary of custodial risks. Moreover, the wallet is expected to support layer-2 Bitcoin solutions like the Lightning Network, promoting faster and cheaper transactions—something Coinbase has been slow to fully adopt. Industry insiders see Rumble’s strategic move as both a competitive threat and a much-needed evolution in the crypto wallet space. With Coinbase increasingly acting as a financial intermediary and facing pressure to comply with global KYC/AML regulations, Rumble’s non-custodial approach could appeal to users seeking privacy and autonomy. Furthermore, the wallet’s open-source codebase and planned DeFi integrations hint at ambitions that extend far beyond simple storage, potentially transforming it into a full-fledged decentralized financial hub. As the battle for user trust and market share heats up, Rumble’s entry could signal a broader shift away from centralized platforms and toward decentralized infrastructure that puts power back in the hands of the individual. Whether it can scale and deliver on its promises remains to be seen, but the challenge to Coinbase is clear—and significant.