David Droga Steps Down as CEO of Accenture Song, Moves to Vice Chair Role

David Droga, the celebrated founder of the creative agency Droga5, will officially step down as CEO of Accenture Song on September 1, 2025. This marks a significant leadership transition at Accenture’s marketing and creative services division, which Droga has led since 2021. He will take on a new position as vice chair at Accenture, where he will focus on advising the company and deepening client relationships. Succeeding him will be Ndidi Oteh, currently head of Accenture Song’s Americas business, while renowned strategist Nick Law will assume a leading role in creative strategy and experience. During Droga’s tenure, Accenture Song saw remarkable expansion, with revenues climbing from $12.5 billion in 2021 to $19 billion in 2024. He also oversaw a wave of strategic acquisitions aimed at bolstering the firm’s creative and digital capabilities to better compete with traditional advertising giants. Under his leadership, Accenture Song delivered high-profile work for global brands such as Jaguar and Paramount+, including a widely acclaimed campaign for the Sydney Opera House. Droga, who built his reputation at leading agencies around the globe before founding Droga5, played a crucial role in integrating bold, creative thinking into Accenture’s traditionally business-focused model. He originally intended to make his exit a year earlier but chose to stay at the request of Accenture CEO Julie Sweet, agreeing instead to take on an influential advisory role. Droga stated that his decision was driven by a desire to focus more on personal endeavors, including philanthropic initiatives and investments. His move signals both a change in leadership and continuity in vision, as he remains involved in shaping the future of Accenture’s creative trajectory. With his departure from the CEO role, Droga leaves behind a legacy of transforming Accenture Song into a formidable force in the global marketing and consulting arena.