Sora Ventures and Top Win Unite to Launch AsiaStrategy, Aiming to Revolutionize Digital Finance in Asia

In a transformative move that bridges traditional finance with cutting-edge digital innovation, Sora Ventures has entered the public market through a strategic merger with Top Win International Limited, a Hong Kong-based company previously focused on luxury watch distribution and listed on NASDAQ under the ticker symbol TOPW. As a result of this merger, the newly formed entity will rebrand as “AsiaStrategy,” reflecting its ambitious shift toward the rapidly expanding digital assets and Web3 sectors across Asia.

Founded in 2018 by blockchain investor Jason Fang, Sora Ventures has carved out a notable presence in the cryptocurrency space, backing projects in decentralized finance (DeFi), non-fungible tokens (NFTs), gaming, and more recently, Bitcoin-centric ecosystems. With the merger finalized, Fang is stepping in as Co-CEO of AsiaStrategy alongside Top Win’s Tony Ngai. Their combined leadership is expected to steer the company into a new phase of growth, targeting institutional adoption of Bitcoin and blockchain infrastructure across emerging Asian markets.

A central pillar of this reimagined strategy is the implementation of a Bitcoin Treasury initiative, a move designed to protect corporate reserves from inflation while aligning with the digital asset trends gaining momentum globally. Sora Ventures has committed $150 million to support public companies in Asia that are adopting Bitcoin as a strategic reserve asset. The initiative aims to support at least ten companies by the end of 2025, marking a bold push toward mainstreaming digital assets in corporate finance across the region.

The rebranding to AsiaStrategy, pending shareholder approval, symbolizes more than a name change — it represents a forward-thinking repositioning that embraces innovation in capital markets. Drawing on Sora Ventures’ deep expertise in digital assets, AsiaStrategy plans to spearhead investment strategies and treasury models optimized for the unique regulatory and economic conditions of Asian countries. This move signals growing confidence in Asia as a hub for crypto adoption and fintech innovation.

This merger also marks a significant departure from Top Win’s traditional business model. Once known for its distribution of luxury watches, the company is now pivoting to become a financial technology powerhouse focused on the future of money and investment. By fusing Sora Ventures’ blockchain acumen with Top Win’s market positioning, AsiaStrategy is poised to take advantage of the accelerating integration of digital assets into institutional portfolios.

In essence, the creation of AsiaStrategy underscores a larger industry trend where established firms are embracing digital transformation to stay competitive in a rapidly evolving financial landscape. By prioritizing Bitcoin adoption and Web3 investment, AsiaStrategy not only diversifies its operations but also cements its role as a pioneer in Asia’s fintech evolution. This bold reorientation positions the company at the forefront of a new era in digital finance, where traditional capital and blockchain technology converge to shape the future of the Asian economy.